you dont want da code red big dicc?
If itâs not pitch black then it belongs in the trash.
like that vin diesel movie?
Do you like the taste of thatâŚblack monsta? ( ͥ° ÍĘ ÍĄÂ°)
I thought the hype wave around âinfluencersâ has died down but here I just saw a thing that was actively encouraging âyoung peopleâ to become influencersâŚon local tv⌠between the ads.
Every time I think these retarded things are over before trends catch up here I get reminded of the opposite. *no, weâre just as stupid! yay!"
influencers are here to stay. They are just the modern day celebrity
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Not to mention thereâs no shortage of companies willing to throw money at them. Get a couple of well known people to use your product or play/stream your game until it goes viral and it effectively markets its self through word of mouth alone apposed to running a expensive ad campaign which everyone blocks anyway.
I just see them as entitled unemployed with a social media addiction.
Thatâs not the issue, although certainly not any less annoying (and certainly a reason for me to stop following/watching someone if they pile up the ads and time they talk about sponsored products)
The issue are the unknown wannabes, like the mumble rappers on soundcloud.
I mean, okay, I get it. Making videos on YT and streaming on Twitch can be a viable way of making money. But companies using them as the face for their products in form of ads and sponsorships to get to a specific target audience. Here it comes down to the integrity of the people.
But what the fuck does an influencer do? Getting free stuff, traveling for free? Theyâre not reviewers or writers (like for a camping magazine or something). Glorified advertisers for hire? Just some dumbasses that write a sentence or two or copy/pastes a paragraph on their social media sites about a product?
And it often comes with a huge ego. The ones that expect anything for free when they mention theyâre an âinfluencerâ.
I canât help but see them as entitled little douchebags.
Oh now youâre testing to see if I retained anything from my marketing coursesâŚ
So the consumer decision making process has a section referred to as âinformation searchâ. In this information search the consumer will pull information from their memory, friends, reviewers, etc in order to get as much information about a product as they need to make a purchasing decision when weighing it against other options. Part of this information search includes marketing-controlled information sources which is where the influencer comes in. The unique thing about an influencer is that many people donât see them as a marketing-controlled source so their endorsement is generally seen as more trustworthy than an ad youâd see on tv or a webpage. It is also important to note that higher-income and more-educated people are more skeptical of marketing-controlled sources. Which brings us to who the influencer predominately targets: teenagers. Teenagers are very gullible compared to adults when making purchasing decisions. Which is why the influencer marketing strategy is such an effective one. Not only will they see the promotion, they enjoy it (otherwise why would they follow said influencer), and they arenât skeptical of the endorsement.
Another part of the information search to note here is the âevoked set (consideration set)â. This is the set of brands which are the consumersâ most preferred alternatives. Part of an influencerâs job is to get the brand their promoting into the consumersâ evoked set. The evoked set is usually based on personal experience, from personal sources (friends, family, aquaintences, etc) most strongly, and reviews and other non-marketing controlled information sources play a smaller role in determining the evoked set. An influencer is often conflated in the mind of the consumer as a personal source (particularly among the gullible teenager). The personal sources are a huge part of what becomes the evoked set because one of the biggest factors consumers consider when making purchasing decisions are cultural (i.e. wanting to fit in). The influencer shines in this department as they create a culture around a product that the consumer then wants to be a part of.
This is why an influencer is such an effective marketing tool, and why they get paid so much.
Well, they are. But theyâre also not targeting you, theyâre going after the teenagers (because once you get your product in the evoked set of those teenagers theyâll stick with you forever barring some horrible personal experiences with said product). They certainly arenât dumbasses in that theyâve been able to create and maintain a large following (you think they donât strongly consider what they say and do in order to maintain that following?) and know how to appeal to the marketing teams (itâs not as simple as âthis guy has 200k followers we should pick himâ, they consider what market segment is following them, what types of people are the influencers and followers, are these really the types of pepole we want to associate our product with? etc.).
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For example any Razer product lol. Though some things they make can be decent. But wayyy overpriced.
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Channeling your inner Zoltan? 
Call me a cynical pessimist but to me this just sounds like another shady manipulation practice.
Buying a product to belong, to fit in, to be part of something. To the point where the product itself almost doesnât matter.
Sent from my Razer Phone 2
Nah, jk.
But yeah, perfect example. They seem to use a lot of their budget for marketing and certainly know how to present their products. They helped a lot making RGB and peripherals that light up a âthingâ.
QualityâŚvery meh. After 4 Nagas broke withing weeks/months of each other I gave up on Razer for peripherals. Cause for what they are, they arenât cheap (thatâs also true for Corsair).
Well itâs marketing soâŚ
Thatâs the job of marketers. To make the product matter more than the other guyâs product. Why we see apple running rampant on college campuses: the immediate personal sources (i.e. friends) have it. It didnât start that way, but due to various aspects of marketing predominately âpromotionâ of the 4-Pâs it has a culture built around it that most people want to be a part of.
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Not even necessarily friends. This can effect people who they encounter regularly. They donât even have to interact with them. Just an attempt to fit in, not to stand out in a negative way. âEveryone on the campus buys Starbucks, Apple, wears Uggs, Adidas, etcâ and thatâs how you get the âstarter packâ memes.
Essentially this.
I remember when I was still in school there was a period where you âhad to haveâ South Pole/Fubu/Sir Benni Miles pants, Adidas Superstar II or Fila boots and a Nokia 3210/3310 to be considered âcoolâ, to fit into certain cliques. Or play certain games. And I fell for it. I donât think the pressure was as high as today but still. In hindsight: fuck that, big time. Maybe itâs cause Iâm older now and seen so many trends come and go. And the older I get the more stupid those trends seem and how obsessed young people are with them. Cause itâs always the same.
Iâve seen a reddit post where someone showed how archetypes in musicians repeat every generation. Like âthis generationâs Cindy Lauperâ and it made sense. It suddenly didnât look like musicians becoming big with their music and passion but the music industry introducing the next generationâs version of archetype musician X.
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sup cuccs
nm watching the end of the WAN show.
ah yes mr socks n sandals
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